Search and personalization services continue to be a major area of investment among enterprises, both to make their products and services more discoverable (and used) by customers, and to help their own workers get their jobs done, with the market estimated to be worth some $100 billion annually. Today, one of the big startups building services in this area raised a large round of growth funding to continue tapping that opportunity. Coveo, a Canadian company that builds search and personalisation services powered by artificial intelligence — used by its enterprise customers by way of clould-based, software-as-a-service — has closed a C$227 million ($172 million in US dollars) round, which CEO Louis Tetu tells me values the company at “well above” $1 billion, “Canadian or US dollars.”
Specifically, the equity stake of this round is 15.5%, equating to a valuation of $1.46 billion Canadian dollars, or $1.1 billion in US dollars.
The round is being led by Omers Capital Private Growth Equity Group, the investing arm of the Canadian pensions giant that makes large, later-stage bets (the company has been stepping up the pace of investments lately), with participation also from Evergreen Coast Capital, FSTQ, and IQ Ventures. Evergreen led the company’s last round of $100 million in April 2018, and in total the company has now raised just over $402 million with this round.
The $1 billion+ valuation appears to be a huge leap in the context of Coveo’s funding history: in that last round, it had a post-money valuation of about $370 million, according to PitchBook data.
Part of the reason for that is because of Coveo’s business trajectory, and part is due to the heat of the overall market.
Coveo’s round is coming about two weeks after another company that builds enterprise search solutions, Algolia, raised $110 million. The two aim at slightly different ends of the market, Tetu tells me, not directly competing in terms of target customers, and even services. “Algolia is in a different zip code,” he said. Good thing, too, if that’s the case: Salesforce — which is one of Coveo’s biggest partners and customers — was also a strategic investor in the Algolia round. Even if these two do not compete, there are plenty of others vying for the same end of the enterprise search and personalization continuum — they include Google, Microsoft, Elastic, IBM, Lucidworks, and many more. That, again, underscores the size of the market opportunity.
In terms of Coveo’s own business, the company works with some 500 customers today and says SaaS subscription revenues grew more than 55 percent year-over-year this year. Five hundred may sound like a small number, but it covers a lot of very large enterprises spanning web-facing businesses, commerce-based organizations, service-facing companies, and enterprise solutions.
In addition to Salesforce, it includes Visa, Tableau (also Salesforce now!), Honeywell, a Fortune 50 healthcare company (whose name is not getting disclosed), and what Tetu described to me as an Amazon competitor that does $21 billion in sales annually but doesn’t want to be named.
Coveo’s basic selling point is that the better discoverability and personalization that it provides helps its customers avoid as many call-center interactions (reducing operating expenditures), improving sales (boosting conversions and reducing cart abandonment), and help companies themselves just work faster.
“We believe that Coveo is the market leader in leveraging data and AI to personalize at scale,” said Mark Shulgan, Managing Director and Head of Growth Equity at Omers, in a statement. “Coveo fits our investment thesis precisely: an A-plus leadership team with deep expertise in enterprise SaaS, a Fortune 1000 customer base who deeply love the product, and a track record of high growth in a market worth over $100 billion. This makes Coveo a highly-coveted asset. We are glad to be partnering to scale this business.”
Alongside business development on its own steam, the company is going to be using this funding for acquisitions. Tetu notes that Coveo still has a lot of money in the bank from previous rounds.
“We are a real company with real positive economics,” he said. “This round is mostly to have dry powder to invest in a way that is commensurate in the AI space, and within commerce in particular.” To get the ball rolling on that, this past July, Coveo acquired Tooso, a specialist in AI-based digital commerce technology.